Why longer Facebook Live streams mean more engagement

Facebook continues to push video content via its News Feed algorithm, and video, particularly live video, remains key to its vision for the future of the social network. In 2014, CEO Mark Zuckerberg stated, “In five years most of [Facebook] will be video” — and now the site is so invested in video that it’s planning one of its biggest promotional campaigns ever around the feature. The platform last month announced another tweak to its News Feed algorithm, one that gives a lot more weight based

Video Marketing Moves Into the Future

Now what? Video content should be a conversation with the audience. Don't be afraid of unpolished content; speed and authenticity trump production value for consumers. So what? Consumers are looking for authentic content on a variety of platforms from publishers and marketers. The employees at Greenhouse, Leo Burnett’s in-house production studio in Chicago, look relatively relaxed. They wear jeans and decorate their work areas with bright cartoons. They can take their breaks at a foosball tabl

No Skipping Needed: 5 Brands That Perfected the Art of Pre-Roll

“Forcing viewers to engage worked because it’s an issue of public interest,” explained Carla Marshall, editor-in-chief of video marketing publication Tubular Insights. “I’m not so sure how people would have reacted if they were being asked to decide on which type of cookie they preferred, or which travel insurance package they were going to buy.

How to go live: Brands & agencies share their top tips for live video broadcasts

For brands and agencies wanting more engagement and wider exposure, live video is where it’s at – but producing a live broadcast that gets real results isn’t as easy as opening your Facebook app and going live. To determine what’s working in this new medium, we turned to a collection of brand and agency marketers for their live video best practices. From pre-show promotions to choosing content, directing production details and managing comments, the following contributors generously shared what

95 Women Who Influenced the SEO Industry

I’ve worked in the SEO industry for what feels like a lifetime. I live and breathe SEO and I love keeping up with changes in the industry so things like reading other SEO blogs keeps me informed and competitive. Something hit me like a ton of bricks a few nights ago while I was on a SEO webinar, it was so simple yet so profound that I dropped off the webinar (which was a very good one by a good friend of mine) and immediately started my research on women in SEO. It’s true that this is an indus