Carla Marshall

Carla Marshall is the Editor in Chief of Tubular Insights, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified, and specializes in video optimization and organic marketing.




Tubular Insights

Video Trends: Why Sponsored Content is the Future of Digital Advertising

Video content has never been more ubiquitous, or more popular with viewers, than it is in 2017. In Q1 2017 alone, we surpassed 2.3 trillion online video views across the main social video platforms! Millions of videos are being consumed via social platforms, owned and operated websites, and across multiple advertising channels, and the medium is one of the most effective ways of reaching a target audience.
Tubular Insights

Going to #NewFronts2017? Get Your Exclusive Tear Sheets Today!

NewFronts 2017 kicks off next week in New York, and Tubular Labs has compiled an exclusive set of #NewFronts 2017 Tear Sheets so you’ll have key benchmarks on each publisher at your fingertips. The Tear Sheets include each publisher’s social reach across YouTube and Facebook, its average views per video, engagement rate, and much more. From Awesomeness TV to the BBC to Bleacher Report to Warner Brothers, we’ve got the insights you need to keep you covered!
Tubular Insights

How to Leverage Online Video to Get the Most Out of The European Market

Although YouTube is a US-based video platform, we know that consumption of its content comes from all four corners of the globe. But the views of the estimated 500 hours of video that are uploaded to YouTube every second are only half of a fascinating story. A huge number of brands and publishers are uploading content to very specific local markets, but those videos get picked up by viewers in other continents too, so there is a huge opportunity to reach a wider audience.
Tubular Insights

VidCon Europe 2017: 15 Takeaways for the Online Video Industry

Non-US based lovers of online video insights have spent years looking longingly towards the Southern Californian town of Anaheim where VidCon has set out its annual stall for the past 8 years. But this year, the event – which has extended its reach far beyond the original scope of making content work on YouTube – opened up its doors to the industry in Amsterdam, and welcomed all to discuss what’s hot and happening in online video in Europe, and beyond.
Tubular Insights

How Luxury Brands Perform Differently When it Comes to Online Video [Report]

The explosion of social video has brought unprecedented opportunities for brands to reach their target audience, and raise awareness for their products or services. Many brands have fully embraced this opportunity, and are seeing extraordinary engagement from a multi-platform video strategy, but there are some verticals that have been a little more cautious when it comes to being social.
Tubular Insights

6 of the Best Branded Instagram Videos February 2017

2016 saw much activity on Instagram, with the image and video-based platform launching a number of new features to its users. Creators can now upload videos of up to 60 seconds, allowing publishers to entertain and engage viewers for that much longer, and Instagram also finally debuted the much talked about algorithmic change which radically changes the way it returns results to its users. The Facebook-owned is also finding success with its ‘Stories’ feature, which pieces together user moments i
Marketing Land

Why longer Facebook Live streams mean more engagement

Facebook continues to push video content via its News Feed algorithm, and video, particularly live video, remains key to its vision for the future of the social network. In 2014, CEO Mark Zuckerberg stated, “In five years most of [Facebook] will be video” — and now the site is so invested in video that it’s planning one of its biggest promotional campaigns ever around the feature. The platform last month announced another tweak to its News Feed algorithm, one that gives a lot more weight based
Tubular Insights

The Millennial Woman on YouTube [Report and Webinar Playback]

Millennials expect more from media, brands, and technology than any other previous generation, so it’s vital that anyone publishing video content understand the motivation and intent behind this demographic’s online video consumption habits. But that demographic is so huge, how can brands and media companies drill down to target a particular sector? Luckily, Tubular Labs has identified the Millennial Woman on YouTube, and what makes her tick when it comes to that platform. We have created a repo
Tubular Insights

Top 5 Most Influential Female Saudi Arabia Creators on YouTube

Since its launch in 2005, YouTube has truly become a vehicle for creators from all over the world to publish engaging, entertaining, and informative content, express their opinions, and reach an audience that can stretch far beyond national borders. In particular, across the Middle East and North Africa, video content uploaded by female-led channels in the Middle East and North Africa, has seen a year-on-year growth of 50%. Overall, Saudi Arabia has the global highest YouTube watch time per capi
Tubular Insights

Facebook Video: Trends, Insights & Best Practices [FREE Webinar]

Over the past couple of years, Facebook has placed huge emphasis on native video in its News Feed algorithm. Video content, particularly live-streamed video, is key to Facebook’s vision for the future of the social platform, and if you’re a brand or media company then you need to be uploading video, or streaming live via this platform if you want the engagement. So, how can brands and publishers take advantage of Facebook video right now? Watch our free webinar and get the latest trends, insigh
Tubular Insights

Get the Latest Big Stats for Online Video [Webinar Replay]

There has been a seismic shift in the world of video creation & consumption, and choosing the right strategy for your video distribution, and marketing campaigns is more critical than ever. But what are the key trends to follow, and what is the role of media companies in the new video ecosystem? How can brands and media companies keep up with the latest insights, trends, and new data? Watch our free, recorded webinar and get the latest stats for online video from top industry thought-leaders.
Tubular Insights

Pokémon Go Generates 50% More Video Views than Minecraft

Despite being launched less than a month ago, the hottest app of the year, Pokémon Go, has already surpassed 100 million downloads, and continues to earn its parent company over $10M a day in revenue. Such is the popularity of the app, time spent collecting Pokémon is also eating into other leisure activities, such as watching Netflix, or engaging with social media. Unsurprisingly, views and engagements relating to Pokémon video uploads has skyrocketed across the main social video sites since th
Tubular Insights

Still a slam dunk for sports on Vine: 53% of views from top 10 Vine creators went to Sports channels last month

Around 17 million creators publish video content to the major social video platforms every month, and we can confirm the top video talent across those sites to show you who is generating the most views, engagement, followers and buzz. Using data from Tubular, we can track and measure the most watched online video creators on YouTube, Facebook, Instagram, and Vine. In this post, we take a specific look at June 2016 Video Creator Rankings for Vine, and which Vine stars generated the most views an
Tubular Insights

TV Sized Football Audiences on YouTube for UEFA Euro 2016

June 2016 is a huge month for fans of association football AKA soccer. Copa America is well underway, and today the 2016 UEFA European Championship, or Euro 2016, kicks off at the iconic Stade de France in Paris. National football teams from around Europe will compete in the month-long tournament until the last two standing playoff for the Henri Delaunay Trophy in the July 10th final. Excited? You should be. The tournament will be contested by 24 teams, and will take place over 51 matches hoste
Tubular Insights

Video Will Account for 70% of All Mobile Traffic by 2021 [Report]

The growth of video consumption via mobile may not come as a huge surprise to anyone in the industry, but a new report states just how dominant it will become over the next few years. According to the 2016 Ericsson Mobility Report, video will account for 70% of all mobile traffic by 2021, an increase of 55% over the next 5 years. The report states that it’s the increased practice of embedding video content on web pages and social network feeds that is helping to drive the growth in traffic and
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