Carla Marshall

Carla Marshall is the Editor in Chief of Tubular Insights. She is a content marketing expert with 10+ years of experience in social media management, content marketing, SEO, and SEM, and has successfully created core and snackable onsite and social media content ensuring strong brand awareness across global markets.





Tubular Insights

LG Partners with PewDiePie & Ali-A to Create Millions of Extra Sponsored Video Views

Sponsored video is an incredibly effective way of broadening a brand’s reach if they team up with partners to promote specific campaigns. Using Tubular data, we bring you the most up-to-date insights into which sponsored content is generating millions of video views across YouTube and Facebook, sorted by V3 (that’s total views from first three days). Last week, the top ten most watched global sponsored videos generated an incredible 30.5M views for brands such as 23andMe, LG, Wish, and Hyundai.
Tubular Insights

YouTube Gets All in on Sponsored Video to Promote 'Originals' Content

In the last few days YouTube has launched a significant new feature in ‘YouTube Premium’ which includes background, ad-free listening, plus access to ‘YouTube Originals’. The platform has been heavily investing in original content and promises even more comedies, dramas, reality series, and adventure shows from global creators. In this week’s global sponsored video chart from Tubular, YouTube makes its first appearance in the top ten after partnering with Gabbie Hanna of ‘The Gabbie Show’ to pr
Tubular Insights

11 Trends That Are Driving Billions of Social Video Views in 2018

The video eco-system is advancing at a staggering rate and publishers, brands, and influencers need vital data at their fingertips to keep on top of the macro and micro video trends in content today. Choosing the right content strategy for your audience development, video distribution, and marketing campaigns has never been more critical. But, how do you determine the right strategies for your brand, and what insights do you need to make those decisions?
Tubular Insights

How Netflix Used Social Video to Get You Hooked on 'Queer Eye'

When the original ‘Queer Eye for the Straight Guy‘ made its debut on Bravo in 2003, YouTube was still two years away from being founded, and promotion around the event was primarily via print media, billboard ads, and talk show appearances. Fast forward to the ‘Queer Eye’ reboot of 2018, and millions of social video views have contributed to the success of the new show as fans lap up any news and views they can get about the modern day Fab Five.
Tubular Insights

How Disney's Empire of Media Properties Drove Incredible Views and Engagement for 'Incredibles 2'

The week ending 15th June 2018 saw 9 major movies released across the US, the biggest being ‘Incredibles 2’, ‘Tag’, and ‘Superfly’, which opened in the largest numbers of theatres. All have been heavily promoted on and offline but using exclusive Tubular data, we can give the industry an insight into how the official movie trailers performed across Facebook and YouTube, for both total views and view metrics within the first 30 days after upload. These are the views from the official trailers rel
Tubular Insights

Ocean's 8: How Official Trailers and User-generated Content Performed Online

3 major movies open at the box office today to much fanfare, but how have ‘Ocean’s 8’, ‘Hotel Artemis’, and ‘Hereditary’ performed online when it comes to official trailer releases? Using exclusive Tubular data, we can confirm not only how many all-time views the official studio trailers generated on Facebook and YouTube, but how those views performed within the first 30 days after upload.
Tubular Insights

'Solo: A Star Wars Story': Official Trailers Generate Stellar Engagement Rates

In the US, Memorial Day weekend is the beginning of one of the most important tent-pole seasons for the movie studios as the first wave of big-budget summer movies are released. New figures confirm that ‘Solo: A Star Wars Story’, ‘Deadpool 2’, and ‘Avengers: Infinity War’ topped Box Office gross earnings over the four day weekend, with ‘Solo’ leading the chart at $103M.
Tubular Insights

Video Analytics: 10 Things You Need to Know About Sponsored Video

Did you know that in 2017, there were over 24 Billion views of sponsored video content? That’s a staggering $1.2 Billion in media value that’s set to grow to over $8 Billion in the next few years. Video as a broadcast medium has never been so popular with viewers than it is in 2018. In Q1 2018 alone,  2.5 Trillion videos were consumed across not only the main social platforms, but also via owned and operated media properties. However, the popularity of ad-blocking software installed by Internet
Tubular Insights

Jurassic World: Fallen Kingdom: Most Watched Super Bowl Movie Trailer with 3.56M Views

An estimated 103 million people in the US watched the Philadelphia Eagles beat the New England Patriots in Super Bowl 2018. Before, during, and after the game NBC viewers were served some exciting new trailers for some much anticipated movies like ‘Solo: A Star Wars Story’, ‘Avengers: Infinity War’, ‘Mission: Impossible – Fallout’, and ‘Jurassic World: Fallen Kingdom’. Super Bowl 52 saw many of the big film studios drop engaging trailers for this year’s up-and-coming blockbusters.
Tubular Insights

5 of the Best Branded Instagram Videos of 2017

2017 saw some serious upgrades to the Instagram platform, with the image and video-based site launching a number of innovative new features to its users. Creators can now upload longer videos, allowing publishers to entertain and engage viewers for an increased length of time, and Instagram also finally debuted the much talked about algorithmic change which radically changes the way it returns results to its users.
Tubular Insights

Video Trends: Why Sponsored Content is the Future of Digital Advertising

Video content has never been more ubiquitous, or more popular with viewers, than it is in 2017. In Q1 2017 alone, we surpassed 2.3 trillion online video views across the main social video platforms! Millions of videos are being consumed via social platforms, owned and operated websites, and across multiple advertising channels, and the medium is one of the most effective ways of reaching a target audience.
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