Carla Marshall

Carla Marshall is the Editor in Chief of Tubular Insights. She is a content marketing expert with 10+ years of experience in social media management, content marketing, SEO, and SEM, and has successfully created core and snackable onsite and social media content ensuring strong brand awareness across global markets.





37% of Last Month's YouTube Super Bowl Videos Featured Food

Super Bowl LIII takes place this Sunday, February 3, and households across the U.S. (and further afield) are planning a stressful or entertaining few hours in front of the game, based on which team they support, of course. A huge part of the Super Bowl final ritual is to lay on a spread of tasty treats for friends and family, and as usual, online video offers up suggestions for the best type of foods to serve. But did you know just how big Super Bowl recipe and snack suggestions are?

How the New England Patriots Are Delighting Fans with Social Video

Sunday, February 3 marks the New England Patriots‘ 11th appearance in the Super Bowl, and after last year’s defeat to the Philadelphia Eagles, all eyes are on Tom Brady and the rest of the team to bring home their sixth championship against the Los Angeles Rams. The hype leading up to the game is as you would expect for one of the world’s largest sporting events, and the Patriots have been using online video for years to build a loyal and committed community around their team.

Viral UCLA Gymnastics Clip Is the Most-Watched Sports Video So Far This Year

Sports and pop culture fans may have spotted an extraordinary video doing the rounds on Twitter (and beyond) last week. The clip, uploaded to Twitter by UCLA Gymnastics spotlights 21-year-old gymnast Katelyn Ohashi after her “perfect 10” floor routine at the Collegiate Challenge in LA. The gravity-defying floor routine is the most-viewed sports video uploaded to Twitter so far in 2019 with 41.8M views as of January 19!

"Baby Shark Challenge" Videos Gain a Whopping 396M Views on YouTube

Humans with access to both the internet and young children may be familiar with “Baby Shark,” a jaunty little ditty about a family of, well, sharks. A mega-hit on YouTube, the song hit the Billboard 100 this month, making the true transition to the mainstream. However, it’s been a power trend in social video since 2016. Here are some quick “Baby Shark” facts you may not be aware of: • The most popular “Baby Shark” video has generated 2.3B views and 5.3M engagements on YouTube.

Online Tutorials: Viewers Flock to YouTube for How-To Videos

One of the most searched-for terms on Google in 2018 was “how-to,” so much so that Google called it out in its rundown of the most searched-for content in the U.S. in 2018. As such, we figured we should take a look at how how-to videos performed across the main social video platforms last year and highlight the most-viewed tutorial content by media publishers on YouTube and Facebook. Online video and how-to videos are a match made in heaven, so it’s little wonder that 42.1B video views of onlin

Slime Videos Drove 25 Billion Views on YouTube Last Year

Some trends come and go on YouTube, while others continue to gather speed and generate insane views and engagement. Slime videos are just one of those trends that emerged a couple of years ago and continue to provide content for creators and entertainment for viewers. In 2018, slime content generated 25.4B views on YouTube, an increase of 78% from 2016, which makes this a true power trend on the platform. According to Google, “slime” was the biggest DIY trend of 2017.

How Unconventional Brands Tell Compelling Stories on Social Video

Creating video content around popular topics like food, beauty, and fashion comes with a unique set of challenges, but at least brands can be confident there’s a demand for it. There’s a perception that creating video campaigns for those less-than-sexy verticals like construction, financial and legal services, and automotive is a much heavier lift, but we’re here to blow that myth wide open.

What We Can Learn From Fortnite: How to Spot Power Trends in Social Video

The staggering success of Fortnite took the gaming world by surprise, but those with access to the success metrics that matter would have quickly spotted it becoming a power trend to watch. Power trends have the ability to disrupt the online conversation and pull it in a new direction altogether. They also open up countless opportunities for content creation across different platforms, verticals, genres, and formats.

Holidays on YouTube: Cyber Monday Views Increase by 24% Year on Year

With the frenzy of Thanksgiving, Black Friday and Cyber Monday behind us, we can confirm how content around those major tentpole events resonated with viewers on YouTube by comparing  November 2017 to November 2018 in terms of views. Using exclusive data, we can verify that views of Cyber Monday, Thanksgiving, Thanksgiving Food, and Black Friday were all up compared to the same time period last year – here are the top-level numbers.

VideoAces 2018: Who are the Most Viewed Media Properties in the World?

Every Spring we announce our VideoAces awards, which recognizes the most viewed publishers and video creators in the world. But we’re doing things a little differently this year and giving you an exclusive preview of 2018’s winners and the winning categories. The rankings are based on views between January and September 2018, so of course we still have the holiday season to go and things could change according to the extra views gained in the last three months of this year.

Tasty's Halloween Partnership with Captain Morgan Tops the New Sponsored Video Leaderboard

Halloween was the focus of the most viewed sponsored video of the week as BuzzFeed’s Tasty and Captain Morgan teamed up for a spooky spiced punch recipe which generated an incredible 4.7M views in just 3 days on Tasty’s Facebook property. In the last 90 days, Tasty has created sponsored video content for 54 brands including Captain Morgan, Land O’Lakes, Butterfinger, Hershey’s, Ben & Jerry’s, and Dr Pepper.

Fox News Wins Race For Live-Streamed Midterm Elections Coverage

As America went to the polls yesterday, the world tuned in in their millions to witness the midterm results in real time on Facebook and YouTube. After months of canvassing from both the Republicans and the Democrats, these midterm elections were the first opportunity for US citizens to determine the color and direction of both the Senate and the House of Representatives after the Presidential election of 2016, as well as vote on a huge number of crucial local issues. Using exclusive data, we c

Video Insights: BuzzFeed Grabs Top Video Views for Sandwich Content on YouTube

Food content one of the biggest verticals on social video, drawing in hundreds of millions of views per year for the top publishers and creators on YouTube. But even within the food genre, it’s possible to break down that content by category to understand what videos are performing. It was ‘National Sandwich Day’ over the weekend, so using Tubular data we are able to report on the interest in sandwich videos, and the top publishers that are uploading clips that their audiences are hungry for (se

T-Series vs PewDiePie: The Race For The Top YouTube Channel Just Got Real

Anyone familiar with YouTube will know that one creator has dominated the platform for the past 5 years as the most-subscribed to channel. PewDiePie, one of the most talked-about gamers in the world, has held onto his position as King of YouTube since 2013, but his crown is about to slip as Indian Media company, T-Series, looks on course to surpass PewDiePie’s 68M subscribers in the next few days – and that news is causing quite the stir.
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