Carla Marshall

Carla Marshall is the Editor in Chief of Tubular Insights. She is a content marketing expert with 10+ years of experience in social media management, content marketing, SEO, and SEM, and has successfully created core and snackable onsite and social media content ensuring strong brand awareness across global markets.





How Unconventional Brands Tell Compelling Stories on Social Video

Creating video content around popular topics like food, beauty, and fashion comes with a unique set of challenges, but at least brands can be confident there’s a demand for it. There’s a perception that creating video campaigns for those less-than-sexy verticals like construction, financial and legal services, and automotive is a much heavier lift, but we’re here to blow that myth wide open.

What We Can Learn From Fortnite: How to Spot Power Trends in Social Video

The staggering success of Fortnite took the gaming world by surprise, but those with access to the success metrics that matter would have quickly spotted it becoming a power trend to watch. Power trends have the ability to disrupt the online conversation and pull it in a new direction altogether. They also open up countless opportunities for content creation across different platforms, verticals, genres, and formats.

Holidays on YouTube: Cyber Monday Views Increase by 24% Year on Year

With the frenzy of Thanksgiving, Black Friday and Cyber Monday behind us, we can confirm how content around those major tentpole events resonated with viewers on YouTube by comparing  November 2017 to November 2018 in terms of views. Using exclusive data, we can verify that views of Cyber Monday, Thanksgiving, Thanksgiving Food, and Black Friday were all up compared to the same time period last year – here are the top-level numbers.

VideoAces 2018: Who are the Most Viewed Media Properties in the World?

Every Spring we announce our VideoAces awards, which recognizes the most viewed publishers and video creators in the world. But we’re doing things a little differently this year and giving you an exclusive preview of 2018’s winners and the winning categories. The rankings are based on views between January and September 2018, so of course we still have the holiday season to go and things could change according to the extra views gained in the last three months of this year.

Tasty's Halloween Partnership with Captain Morgan Tops the New Sponsored Video Leaderboard

Halloween was the focus of the most viewed sponsored video of the week as BuzzFeed’s Tasty and Captain Morgan teamed up for a spooky spiced punch recipe which generated an incredible 4.7M views in just 3 days on Tasty’s Facebook property. In the last 90 days, Tasty has created sponsored video content for 54 brands including Captain Morgan, Land O’Lakes, Butterfinger, Hershey’s, Ben & Jerry’s, and Dr Pepper.

Fox News Wins Race For Live-Streamed Midterm Elections Coverage

As America went to the polls yesterday, the world tuned in in their millions to witness the midterm results in real time on Facebook and YouTube. After months of canvassing from both the Republicans and the Democrats, these midterm elections were the first opportunity for US citizens to determine the color and direction of both the Senate and the House of Representatives after the Presidential election of 2016, as well as vote on a huge number of crucial local issues. Using exclusive data, we c

Video Insights: BuzzFeed Grabs Top Video Views for Sandwich Content on YouTube

Food content one of the biggest verticals on social video, drawing in hundreds of millions of views per year for the top publishers and creators on YouTube. But even within the food genre, it’s possible to break down that content by category to understand what videos are performing. It was ‘National Sandwich Day’ over the weekend, so using Tubular data we are able to report on the interest in sandwich videos, and the top publishers that are uploading clips that their audiences are hungry for (se

T-Series vs PewDiePie: The Race For The Top YouTube Channel Just Got Real

Anyone familiar with YouTube will know that one creator has dominated the platform for the past 5 years as the most-subscribed to channel. PewDiePie, one of the most talked-about gamers in the world, has held onto his position as King of YouTube since 2013, but his crown is about to slip as Indian Media company, T-Series, looks on course to surpass PewDiePie’s 68M subscribers in the next few days – and that news is causing quite the stir.

Decoding the NewFronts West Line Up - Your Primer for Making the Most of the Event

It’s been 9 years since the very first NewFronts and for the first time we’ll be welcoming the festival on the West Coast. We’ve taken a look at the presenter and panelist line-up and have prepared the following primer. Stay tuned for Tubular’s exclusive NewFronts West scorecard to give you an objective view of how everyone is actually doing in the space. Until then, here’s an overview of the digital first, news publishers, and influencer platforms and partners that are presenting at the event:

Brands Partner with YouTube Mega Influencers to Bring Sponsored Video Campaigns to New Audiences

Of the top videos featured in this week’s Global Sponsored Videos Chart powered by Tubular Labs, four out of the ten were created by YouTube mega influencers. Not only are brands working with some of the top digital first publishers in the industry, they are also maximizing the opportunities available by collaborating with independent creators in specific verticals to expand the visibility of their products and services.

How Influencers and Digital First Publishers Are Leading Social Video in Australia

Did you know that the consumption of online video in Australia increased by 1 minute 6 seconds per day from Q2 2017 to Q4 2017, while during the same timeframe, broadcast TV consumption decreased by 6 minutes and 40 seconds? That’s a staggering figure, but just how big are Facebook and YouTube in the Australian market, and what creators and publishers are driving social video growth on those platforms?

Emmys 2018: Why Nominated Broadcasters are Missing a Trick on YouTube

The 70th Primetime Emmy Awards air live on NBC tonight, in a star-studded event that honors the greatest television achievements of the past year. SNL’s Colin Jost and Michael Che are set to co-host and millions of viewers are expected to tune in to see which shows and stars will walk away with a coveted Emmy. But the reach of the top shows nominated for an Emmy award extend far beyond our TV screens (or other viewing device of choice). In the ‘Outstanding Comedy Series’ and ‘Outstanding Drama
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