Carla Marshall

Carla Marshall is the Editor in Chief of Tubular Insights. She is a content marketing expert with 10+ years of experience in social media management, content marketing, SEO, and SEM, and has successfully created core and snackable onsite and social media content ensuring strong brand awareness across global markets.





Tasty's Halloween Partnership with Captain Morgan Tops the New Sponsored Video Leaderboard

Halloween was the focus of the most viewed sponsored video of the week as BuzzFeed’s Tasty and Captain Morgan teamed up for a spooky spiced punch recipe which generated an incredible 4.7M views in just 3 days on Tasty’s Facebook property. In the last 90 days, Tasty has created sponsored video content for 54 brands including Captain Morgan, Land O’Lakes, Butterfinger, Hershey’s, Ben & Jerry’s, and Dr Pepper.

Fox News Wins Race For Live-Streamed Midterm Elections Coverage

As America went to the polls yesterday, the world tuned in in their millions to witness the midterm results in real time on Facebook and YouTube. After months of canvassing from both the Republicans and the Democrats, these midterm elections were the first opportunity for US citizens to determine the color and direction of both the Senate and the House of Representatives after the Presidential election of 2016, as well as vote on a huge number of crucial local issues. Using exclusive data, we c

Video Insights: BuzzFeed Grabs Top Video Views for Sandwich Content on YouTube

Food content one of the biggest verticals on social video, drawing in hundreds of millions of views per year for the top publishers and creators on YouTube. But even within the food genre, it’s possible to break down that content by category to understand what videos are performing. It was ‘National Sandwich Day’ over the weekend, so using Tubular data we are able to report on the interest in sandwich videos, and the top publishers that are uploading clips that their audiences are hungry for (se

T-Series vs PewDiePie: The Race For The Top YouTube Channel Just Got Real

Anyone familiar with YouTube will know that one creator has dominated the platform for the past 5 years as the most-subscribed to channel. PewDiePie, one of the most talked-about gamers in the world, has held onto his position as King of YouTube since 2013, but his crown is about to slip as Indian Media company, T-Series, looks on course to surpass PewDiePie’s 68M subscribers in the next few days – and that news is causing quite the stir.

Decoding the NewFronts West Line Up - Your Primer for Making the Most of the Event

It’s been 9 years since the very first NewFronts and for the first time we’ll be welcoming the festival on the West Coast. We’ve taken a look at the presenter and panelist line-up and have prepared the following primer. Stay tuned for Tubular’s exclusive NewFronts West scorecard to give you an objective view of how everyone is actually doing in the space. Until then, here’s an overview of the digital first, news publishers, and influencer platforms and partners that are presenting at the event:

Brands Partner with YouTube Mega Influencers to Bring Sponsored Video Campaigns to New Audiences

Of the top videos featured in this week’s Global Sponsored Videos Chart powered by Tubular Labs, four out of the ten were created by YouTube mega influencers. Not only are brands working with some of the top digital first publishers in the industry, they are also maximizing the opportunities available by collaborating with independent creators in specific verticals to expand the visibility of their products and services.

How Influencers and Digital First Publishers Are Leading Social Video in Australia

Did you know that the consumption of online video in Australia increased by 1 minute 6 seconds per day from Q2 2017 to Q4 2017, while during the same timeframe, broadcast TV consumption decreased by 6 minutes and 40 seconds? That’s a staggering figure, but just how big are Facebook and YouTube in the Australian market, and what creators and publishers are driving social video growth on those platforms?

Emmys 2018: Why Nominated Broadcasters are Missing a Trick on YouTube

The 70th Primetime Emmy Awards air live on NBC tonight, in a star-studded event that honors the greatest television achievements of the past year. SNL’s Colin Jost and Michael Che are set to co-host and millions of viewers are expected to tune in to see which shows and stars will walk away with a coveted Emmy. But the reach of the top shows nominated for an Emmy award extend far beyond our TV screens (or other viewing device of choice). In the ‘Outstanding Comedy Series’ and ‘Outstanding Drama

KSI Draws With Logan Paul But Wins Top Sponsored Video of the Week Anyway

Fans of social video (which I hope includes all readers of this post) may be aware that two of the biggest names on YouTube stepped off the platform and into the boxing ring last week. Why? Well, this isn’t KSI’s first rodeo as he’s fought a fellow YouTuber before, but some particularly bad blood between the UK creator and Logan Paul led the two to decide to duke it out in an actual real-life boxing match. As you do.

Brands Sponsor Top YouTube Celebrities to Generate Millions of Video Views

For the second week in a row, YouTube superstar Shane Dawson has the most viewed sponsored video in the world, an extraordinary achievement for an independent YouTube series. If you caught last week’s sponsored video news, you’ll know that Dawson’s special on Jeffree Star went super-viral on YouTube. Episode 3 of the series was picked up by SeatGeek and to date has generated 15.9M sponsored views for the creator and brand.

Cocktails, Soccer and Luxury Travel are the Big Winners in Sponsored Video

The World Cup may be over for another 4 years but sponsored videos around the event are still reaching millions of online viewers. Along with food and drink, and luxury travel content, two videos in Tubular’s Global Sponsored Videos Leaderboard feature FIFA related content. Hyundai Worldwide partnered with FIFA World Cup to reach 3.5M Facebook views with the goal of the tournament from Benjamin Parvard, the French wunderkind who scored that incredible goal against Argentina in the quarter finals

LG Partners with PewDiePie & Ali-A to Create Millions of Extra Sponsored Video Views

Sponsored video is an incredibly effective way of broadening a brand’s reach if they team up with partners to promote specific campaigns. Using Tubular data, we bring you the most up-to-date insights into which sponsored content is generating millions of video views across YouTube and Facebook, sorted by V3 (that’s total views from first three days). Last week, the top ten most watched global sponsored videos generated an incredible 30.5M views for brands such as 23andMe, LG, Wish, and Hyundai.
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